Fall is all about richness — deeper tones in fashion, warmer layers in beauty, and a little more edge in the air. That’s why plum cherry is the moment. It’s bold without being loud, luxe without trying too hard, and the perfect choice for your most vibrant clients who want their hair to feel like a statement accessory. Think high-shine, dimensional depth with just enough warmth to flatter every skin tone. Dua Lipa made it iconic — now it’s your turn behind the chair. ISLA Artist, and red head enthusiast, Britt, inspired this look. Follow her on IG
FOUNDATION SHADES (ISLA)
• 5WB (Warm Brunette) → the luxe anchor shade that sets the tone.
• 6GWB (Golden Warm Brunette) → weave in for dimension and warmth that catches the light.
TWO WAYS TO NAIL THE COLOR STORY
✨ Pulpriot → Jam + Countess with a whisper of Fireball if you want it to fade warmer red (skip for a cooler violet finish).
✨ Goldwell → 6VV + 7RR, keeping the violet-rich depth at the base and layering that cherry warmth through the mids + ends.
WHY THIS LOOK WORKS
Plum cherry doesn’t just say fall — it owns it. It has the versatility to read editorial or everyday chic, and it’s universally flattering. For the client who lives for vibrancy, it offers richness that wears beautifully and fades with intention (always luxe, never brassy). And with ISLA’s 100% Remy hair, the tone longevity means your work stays as polished as day one.
🛍️ SHOP ISLA NOW
Build your plum cherry masterpiece with ISLA 5WB + 6GWB at islahair.com.
Give your clients the transformation that feels as luxe as it looks.
With love & luxe color,
Danielle K. White
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